The wonderful company logo

The Wonderful Company and EdApp

A Consumer Goods Case Study

Discover how The Wonderful Company switched from in-person sessions to mobile training in less than a month with a 96 percent completion rate.


Consumer Goods

Company size

10,000+ employees


13 countries


Los Angeles, USA


The Wonderful Company: How an empowered team will always keep you one step ahead

At SafetyCulture’s 2021 Made Extraordinary Summit, leading snack brand The Wonderful Company shares how EdApp enables their sales team to bring their products to life for consumers across North America.

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One of our salespeople was driving from store to store down a freeway and saw a vehicle driving the wrong way down a freeway, coming straight at her. Thanks to her training, Laura was able to see that person coming, and safely and calmly get out of the way. She was able to make it home to her family that night. It's these kinds of results that mean absolutely everything to us.

- Angela Shanahan, Sales Training Manager at The Wonderful Company

How The Wonderful Company transitioned from in-person to mobile training in days with EdApp

As a farm-to-table consumer goods organization that grows, harvests, bottles, packages, and markets a variety of products in 16 countries around the world, The Wonderful Company needed a complete training overhaul at the onset of the COVID-19 pandemic, transitioning from in-person to mobile training.

Here’s how EdApp enabled The Wonderful Company to roll out training to its sales team in less than two weeks, with a course 96 percent completion rate.

EdApp Course Creation Tool

1. Bite-sized training that field teams can complete on-the-go

The Wonderful Company uses EdApp to reach and train its dispersed sales team with highly-targeted microlessons that can be completed in less than 5 minutes. As a mobile-first platform, The Wonderful Company can remotely deliver bite-sized courses to their team’s smartphones – or any device – so they can complete vital training when it’s convenient for them.

Mobile learning is flipping the way that we're doing everything. What I love about it is being able to collect data and gather evaluation feedback. We can now evaluate knowledge transfer and behavior change, which we've never had before.

- Angela Shanahan, Sales Training Manager at The Wonderful Company

2. React to change in real-time with our easy-to-use course creation tool

EdApp’s agile yet powerful course creation tool meant that The Wonderful Company could easily transform its fly-in, in-person training program to a fully mobile learning experience in less than two weeks at the onset of the pandemic. As training is delivered directly to their teams’ smartphones, The Wonderful Company can easily deliver new and updated courses based on team feedback, and performance and engagement reports.

3. Reinforce newly learned information with an in-built quiz maker

Although their sales team is dispersed across North America, The Wonderful Company can easily check their team’s understanding of newly learned information with EdApp’s in-built quiz maker, Rapid Refresh. Learners regularly receive a quiz about a course they’ve recently completed so it’s easy to identify any knowledge gaps early and reinforce key concepts 

EdApp Rapid Refresh used in The Wonderful Company's sales training | Case study

Now The Wonderful Company achieves 96% completion rates from its dispersed teams 

With EdApp, The Wonderful Company was able to quickly create and deliver essential training to their team’s smartphones just days after the United States went into lockdown. Since then, The Wonderful Company has created 24 courses and 4 quizzes that their team can complete in minutes at their convenience. This enables The Wonderful Company to achieve a 96 percent completion rate and ensure that training fits seamlessly into their teams’ day.

I've had people come to me and say that they don't feel like training is a burden anymore. It feels like a break, a break in their day.

- Angela Shanahan, Sales Training Manager at The Wonderful Company